AI agents from Meta and OpenAI made nearly 90% of the agent requests reaching sites and apps protected by HUMAN Security in October, Search Engine Journal reported, citing HUMAN's monthly State of Agentic Traffic report. Meta's Muse, launched September 8, accounted for 59% alone and sends 3.7 times as many requests as ChatGPT Agent, according to the report. OpenAI's three top-10 agents made about 30%. Total agent requests were about 8 times August's level. The data covers HUMAN-protected properties only, not all internet traffic.
Standalone agent browsers lost ground. Perplexity's Comet fell from 41% of requests in August to 3.6% in October, and HUMAN attributes the shift to users choosing agents from platforms they already know. The Claude Chrome extension's share halved to 3.5% even as its requests rose 30%, and Google's Gemini agent ranked No. 8 with 0.8%.
In October, 85% of agent requests went to product and search pages, while checkout and payment pages fell from 2.4% to 1.9%. HUMAN says agents "still browse far more than they buy" but that requests reaching checkout are growing fast. Ecommerce sites drew about 60% of agent requests.
DataDome reported that Muse moved its Web Bot Auth signatures from meta.com to muse.ai between November 7 and 9, and that half of Muse's requests on its network were unsigned as of November 10. HUMAN also says most site analytics tools can't tell agents from human visitors.
