Amazon Ads has put its partner status program on hold through Q4 2026, according to an undated Amazon Ads Support Center page reported by PPC Land. "The current program and partner statuses will remain unchanged through 2026," Amazon writes, adding that it will share the new structure and criteria ahead of relaunch. No relaunch date is given.
The freeze matters beyond the Verified and Advanced badges, PPC Land reported. Verified status is the minimum requirement for Scorecard, which a page updated September 29, 2026 says is available to independent agencies and tech partners with at least Verified status. Scorecard shows Growth and Capabilities KPIs, such as active advertisers, AMC clean rooms and Brand+ adoption, with year-over-year change and the median rate of change among anonymized similar partners. It has no composite score and refreshes monthly by the 7th.
Status also brings higher directory prominence and eligibility for the Amazon Ads Partner Awards. PPC Land reads the page as meaning a firm without Verified status stays without it, and without Scorecard, until the new structure arrives, though the page does not say so directly. PPC Land also notes Amazon has not explained how peer cohorts are built. Amazon's advertising revenue reached $19.8 billion in Q2 2026, up 26%.