Amazon plans to offer shoppers data about virtually every item available anywhere, including products it does not stock, Reuters reported on November 13, citing an internal document and unnamed sources, according to PYMNTS. The initiative is called World Product Graph. Per the report, Amazon would gather the data through contributions from some brands and retailers and by crawling other websites.
"Amazon cannot be the [go-to] destination for every shopping mission if customers must leave to research product relationships on Google, brand websites and review sites," the document said, per Reuters. The report said the aim is to draw shoppers away from Google search, Walmart's e-commerce business and other sites, and to draw AI agents to Amazon. The document mentions an October 1, 2027 release date, but Reuters could not determine if or when the plan will be implemented.
Amazon told Reuters that "draft, outdated documents often paint an incomplete picture" and that a brainstorming document "doesn't necessarily reflect our current plans."
Amazon already runs Shop Direct, which PYMNTS reported launched in February 2025 to help customers buy brands or products not in Amazon's store from another store. PYMNTS, citing The Information, reported in October that Amazon had increased Shop Direct links 2.5 times to 250 million.
