Amazon's Black Friday Week and Cyber Monday event will run from November 19 to November 30, 2026, according to a company release reported by PPC Land. Today's Big Deals will carry 12 days of themed drops across six categories, and on Black Friday (November 27) and Cyber Monday deals will drop at midnight and again at 8 a.m. Pacific time, which Amazon says is a first. PPC Land notes the calendar itself matches the 2024 and 2025 events.
The release puts Alexa for Shopping, formed in May by merging Rufus with Alexa+, at the center. Amazon says the assistant can track prices, set deal alerts, show up to 365 days of price history and, with Auto-Buy, complete a purchase when the price is right. The Holiday Shop is personalized using shopping history, preferences and family needs. CEO Andy Jassy said on the October 29 earnings call that US users of the assistant spend 50% more per order.
PPC Land reports the release does not say whether seller-submitted deals appear in the 8 a.m. drops, how Auto-Buy orders can be canceled, or whether sponsored placements appear in the personalized shop. Sponsored prompts in Rufus have been billable since March 25, and Amazon cut Meta's Muse agent off from buying on its site in September.
