AI search and answer engines, shopping assistants, and how products get found and recommended in AI answers.
Cyrus Shepard opted Zyppy's site out of AI Overviews and AI Mode for 28 days; those features held about 10% of its impressions.
Our takeTeams weighing Google's AI opt-out now have one estimate of the traffic at stake, from a single site whose owner says it worked to win AI citations and whose numbers he says may not apply elsewhere.
Search Console showed its content in AI Overviews and AI Mode about 2.7 billion times, close to 10x its Google clicks, CEO Vivek Shah said.
Our takeZiff Davis owns CNET and PCMag, is relaunching the RetailMeNot app, and took a $29.6 million goodwill impairment in its Technology and Shopping segment this quarter. Shah's figures show its content appearing in AI Overviews and AI Mode about 10x as often as it was clicked from Google Search, though PPC Land cautioned that impressions and clicks are not a clean comparison and the company did not disclose its click total.
SID-LLM represents products as short semantic IDs and, per the paper, matched Shopify's multi-model search stack within production latency limits.
Our takeThe paper says SID-LLM represents products with content-derived tokens, is trained on catalog and behavioral data, and produced significant gains in online A/B tests when added to Shopify's search and recommendation stacks.
Spotted by Marketplace Pulse founder Juozas Kaziukėnas, the tool sits in an unlaunched Business Hub where brands verify, including via Shopify.
Our takeDigiday reports that no GEO vendor has OpenAI's own counts, though the beta dashboard omits the prompts and competitor rankings those vendors sell.
Google must give U.K. publishers AI click data by December 3, and its opt-out, open worldwide since August 31, covers all AI features at once.
Our takeSites with buying guides or reviews face the same bundled choice publishers describe, and Google so far shares impression data but not clicks from its AI features.
The figure came from an interview with ChatGPT's consumer product lead, while Google says its query growth is the fastest in five years.
Our takeOpenAI's unverified one-fifth claim and Google's record query growth may both hold, suggesting AI assistants add search behavior, but neither tells you about your own traffic.