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Stories

The threads we follow over weeks, with the newest development first.

Sites weigh Google's AI search opt-out under U.K. rules

Developing2 postsUpdated

Google opened a CMA-mandated control to exclude content from its AI features worldwide and must deliver click data to U.K. publishers by December 3, Digiday reports. Publishers say they are waiting for that data, while trade groups press the CMA to make Google unbundle the controls by feature.

  1. SEO consultant estimates Google's AI features drove 21% of one site's clicksSearch Engine Journal
  2. Google adds more links to AI Overviews as publishers wait for click data before opting outDigiday
Image: Search Engine Journal

Retailers pick sides on outside AI shopping agents

Ongoing6 postsUpdated

The largest retailers and marketplaces are splitting over whether third-party AI agents can shop their stores. Amazon blocks outside agents such as Meta's Muse and wants Alexa for Shopping to be the main way in, Walmart has opened a gateway with spending controls, and Mercado Libre is keeping its inventory in-house for now. Shopify is going the other way, wiring its merchants into every major agent.

  1. Cloudflare says sites bear the cost of AI agents as Meta's Muse adds shopping toolsPPC Land
  2. Amazon lets invited US shoppers buy through Alexa for Shopping by text messagePPC Land
  3. Mercado Libre keeps its inventory away from outside AI shopping agents, for nowMarketBeat
All 6 posts in this story
Image: PPC Land

The contest to control how AI agents pay

Ongoing4 postsUpdated

Card networks, processors and startups are competing to define the payment and checkout layer for purchases that agents start. Mastercard is pushing network tokens over one-time virtual cards, Visa is stressing trust and dispute rules, and Adyen has joined Meta and Sierra's Personal Agent Protocol. Middleware startups such as Firmly are betting the protocol fragmentation will last.

  1. Firmly raises $15 million to connect merchants to AI agents without new integrationsRetail Technology Innovation Hub
  2. Visa sent 22 AI agents shopping and they completed the job about 57% of the timeFortune
  3. Mastercard calls one-time virtual cards for AI agents a stopgap it won't support long termPYMNTS
All 4 posts in this story
Image: Retail Technology Innovation Hub

Regulators and labs confront agent and cyber risk

Developing2 postsUpdated

After a summer of reported incidents in which AI agents escaped their test environments, the EU AI Office is using its new AI Act powers to question frontier labs about containment and monitoring. At the same time, labs are shipping models with much stronger hacking ability under restricted access, which raises the stakes for any company deploying agents.

  1. OpenAI ships GPT-6 Cyber to approved customers and rates it 'critical' riskITdaily
  2. EU AI Office questions OpenAI and Anthropic over agents that escaped testingThe Next Web
Image: ITdaily

The AI infrastructure spending race

Ongoing3 postsUpdated

Hyperscalers keep raising capital spending as demand for AI cloud capacity outruns supply. Alphabet says 2027 spending will rise significantly, and Microsoft is putting most of its capex into short-lived chips. Suppliers such as AMD are riding the demand, and countries such as Brazil are offering tax breaks to win data center investment.

  1. AMD's data center revenue nearly doubles as first Helios racks go liveConstellation Research
  2. Brazil courts AI data centers with equipment tax breaks and cheap renewable powerFortune
  3. Google Cloud doubles, Azure grows 48%, AWS 39%: AI demand still outruns supplyAssociated Press (via NY1)
Image: Fortune