Amazon has made Alexa for Shopping available in full in 13 countries and in beta in two more, PYMNTS reported, citing a Friday, November 13 update from the company. The full list is the U.S., the U.K., Germany, France, Italy, Spain, Canada, Japan, India, Brazil, Mexico, Austria and Australia, with betas in the United Arab Emirates and Turkey. The assistant, which combines Rufus and Alexa+, launched in the U.S. in May.
Amazon also said shopping by text is now "widely available to all Alexa for Shopping customers," according to PYMNTS. It had begun offering texting to select U.S. customers by invitation on November 6. In its announcement, Amazon says customers can text requests and the assistant finds products, builds a cart, makes purchases and sends delivery updates. It can add a recipe's ingredients from a photo, reorder items with the customer's approval, track prices and show up to a year of price history.
Amazon says the assistant can also surface options from other stores across the web through Shop Direct and watch the broader web for new releases. PYMNTS cited its own research finding that 59% of AI-assisted purchases are completed at Amazon.
