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Austin Li sells 100,000 Alibaba QwenWork memberships in 30 minutes on Singles' Day

Austin Li sells 100,000 Alibaba QwenWork memberships in 30 minutes on Singles' Day
Image: PYMNTS

JD reported humanoid robot unit sales up 700% early in the festival, and Tmall used AI doubles of six celebrities and creators to host livestreams.

Source: PYMNTS

Austin Li, the livestream host famous for selling cosmetics, sold 100,000 monthly memberships to Alibaba's QwenWork office AI service in 30 minutes, Reuters reported, according to PYMNTS, which listed the sale among this year's Singles' Day highlights. The memberships represented roughly 2 trillion AI tokens, according to the report.

Tmall used the digital likenesses of six celebrities and creators to take turns hosting Singles' Day broadcasts, PYMNTS reported, citing Shenzhen Commercial Daily. Former world champion swimmer Ning Zetao appeared on a livestream alongside his AI double.

JD reported that unit sales of intelligent humanoid robots rose 700% year over year during an early stretch of the festival, according to Cailian Press as cited by PYMNTS, which noted the report gave no unit count. JD also reported increases in spending on AI electric toothbrushes and smart water cups, PYMNTS said. Separately, JD offered promotions on pet services, elder care, home cleaning and appliance repair, China Securities Journal reported.

The festival again ran well beyond November 11: JD.com started selling on October 12 and Alibaba's Taobao and Tmall on October 20, PYMNTS reported.

Read the full article at PYMNTS

Our take

Singles' Day shows AI being sold as retail product and used as on-air talent at scale, which US merchants with long November calendars can study.

  • Watch whether QwenWork memberships renew, since a one-off sale says little.
  • Treat the 700% robot figure carefully: no unit base was disclosed.
  • If you test AI hosts, settle likeness rights and disclosure rules first.

Was our take useful?

Key takeaways

  1. Austin Li sold 100,000 QwenWork memberships in 30 minutes, Reuters reported
  2. JD reported humanoid robot unit sales up 700%, with no unit count given
  3. AI doubles of six celebrities hosted Tmall streams, Shenzhen Commercial Daily said