Google has released version 2.14 of Google Ads Editor, its free desktop tool for bulk campaign work. According to Google's release notes, as quoted by PPC Land, "AI Max, text asset automation, and Final URL expansion are now activated by default when creating new Search campaigns." The notes are undated; Search Engine Roundtable reported the release on November 12, 2026, and counted 10 new features.
PPC Land notes that when Google migrated broad match and automatically created assets campaigns into AI Max in September 2026, it left Final URL expansion off for both groups. Google's May 2025 AI Max guide says Final URL expansion requires text customization and that pinned headlines are not respected when it is on. PPC Land says the notes do not state whether the default also applies in the web interface, the API or to spreadsheet imports into Editor.
The release also lets accounts not using a conversion tracking parent edit account-level new customer acquisition and retention settings, adds a retention-only "Only bid for lapsed customers" option, and supports the channel prioritization and budget caps Google announced on October 14. It permanently enables local inventory ads for Shopping campaigns, moves account and statistics downloads to the background, and adds animated image and video overlay optimizations for Demand Gen.