Google opened a CMA-mandated control to exclude content from its AI features worldwide and must deliver click data to U.K. publishers by December 3, Digiday reports. Publishers say they are waiting for that data, while trade groups press the CMA to make Google unbundle the controls by feature.
Cyrus Shepard opted Zyppy's site out of AI Overviews and AI Mode for 28 days; those features held about 10% of its impressions.
Our takeTeams weighing Google's AI opt-out now have one estimate of the traffic at stake, from a single site whose owner says it worked to win AI citations and whose numbers he says may not apply elsewhere.
Google must give U.K. publishers AI click data by December 3, and its opt-out, open worldwide since August 31, covers all AI features at once.
Our takeSites with buying guides or reviews face the same bundled choice publishers describe, and Google so far shares impression data but not clicks from its AI features.