OpenAI is testing an analytics dashboard that counts how often a business appears in ChatGPT's answers and how many clicks those appearances send to its site, Digiday reported. The tool sits inside a wider Business Hub that has not launched. Juozas Kaziukėnas, founder of e-commerce research firm Marketplace Pulse, posted a screenshot on LinkedIn on November 6 after spotting a banner for the feature, and said he first saw traces of it in August.
The banner asks businesses to "Claim your business in ChatGPT," according to two sources with knowledge of its workings. A claimed business can track mentions, keep product and business information current and use a business agent that answers customer questions with information the business supplies. Access requires proof of authority to represent the business; Kaziukėnas said connecting a Shopify store is one way to do that.
According to his post, the dashboard charts daily impressions and clicks but hides prompts and user data and offers no competitor ranking. Generative engine optimization vendors such as Profound and AdthenaHQ sell those prompt-level views by querying ChatGPT at scale. Kaziukėnas expects the two to work in tandem.
Digiday argues OpenAI's ads business stands to gain most, as Google did with Business Profile and Search Console. OpenAI has said ChatGPT ads hit a $1 billion annualized run rate by September and that more than 100,000 advertisers have run campaigns across 89 countries. OpenAI declined to comment.