Meta said on November 5 that Muse, its personal AI agent, is now available in Mexico, which it called the first country in Latin America to get it. Users can reach Muse in Spanish on iOS, Android, muse.ai and WhatsApp.
Muse launches with connectors from Cinépolis, Coppel, Despegar, Kavak, Kueski, Liverpool, Rappi and Walmart México. Meta says these let Muse compare prices across stores, track orders, check flights and buy movie tickets in one conversation, and that more services will follow. Meta says Muse can pay through Link by Stripe using a one-time card, with Shop Pay coming soon. Marketing4eCommerce México reports use is limited to people 18 and over, with free basic use and optional paid plans.
Marketing4eCommerce contrasted the launch with the US, where, citing Engadget, it reported that Amazon blocked Muse 12 days after its September 8 debut. It noted that Amazon and Mercado Libre are not on the Mexican connector list, and its author read the Mexican rollout as more negotiated. The outlet also pointed out that Buen Fin runs November 13–17 and said no Mexican usage data exists yet.
