Shopify launched Campaign Autopilot, an agentic, AI-driven ad optimization product, in the past quarter, Samir Pradhan, Shopify VP of product for merchant marketing, told AdExchanger. Merchants set the price they are willing to pay per sale, with options such as a higher incentive for new customers and targeting by region or time of day.
Current partner platforms are Meta, Microsoft Advertising and Snapchat, with X in the pipeline, Pradhan said. Email marketing and ads on Shop, the Shopify-owned app, are also available. In the past few weeks Shopify added SEO optimization, which Pradhan called its "first foray" outside ads toward automating more of merchant marketing. The product does not currently cover the open web.
Pradhan described Campaign Autopilot as a "risk-free ad product" in which "Shopify takes that media risk" and merchants pay only per sale, unlike platforms he said charge per impression or click. Campaigns can be capped or a channel avoided, and Shopify is working on more domain-specific controls, he said.