Google's Work: InProgress 2026 study, produced by Google Workspace with Gemini alongside IDC and Provokers, surveyed 3,200 professionals in five Latin American countries in July and August 2026, including 650 in Mexico, Marketing4eCommerce México reported. Every company in the sample has at least 500 employees. In Mexico, 20% say they work with AI agents, above the 16% regional figure, while 44% only know the concept. Asked about their company's stage, 13% of Mexican respondents described agent adoption as consolidated and 40% as accelerating.
The outlet cautions that the label is loose: only 7% describe an agent in terms of autonomy or decision-making, and it says some who report working with agents are likely using an ordinary chatbot. The article itself puts awareness at about 97% in one passage and 93% in another.
Marketing4eCommerce lined the 13% figure up with other studies: a Strand Partners study for AWS found 13% advanced use (as reported by DPL News), and Accenture and IPADE found 13.5% of large companies have scaled AI. Across the region, Google's data show 44% of professionals regularly use personal AI agents for work, only 11% of them see high risk, and 28% say their company has a clear use policy.