Reddit introduced Reddit Reviews, a feature that uses AI to organize community conversations about products into dedicated review pages with highlights and key takeaways. The company says it is rolling out to all U.S. users on iOS, Android and web, with an initial selection of around 10,000 products, and will expand to more categories and beyond the U.S. over time.
Users reach a review by searching for a product or category, or by clicking a highlighted product name in a comment. Each page summarizes discussion under a "what people are saying" heading, with a visual breakdown of how many comments are positive, negative or mixed and what people liked or disliked. Users can filter comments by topic, jump to the original thread or compare similar products in the same category.
Reddit has tested the feature since February, first with U.S. users in Electronics, Video Games and Health & Beauty, adding Home & Garden and Fashion & Apparel in September. TechCrunch noted that turning casual research into a structured product could make Reddit a larger target for astroturfing; Reddit points to its rules, its measures against automated abuse and spam, and community moderators to keep reviews legitimate.