Google began rolling out its November 2026 core update on November 10, a broad change to how it ranks pages that applies globally and to all languages, according to its Search Status Dashboard as reported by PPC Land. The dashboard says the rollout "may take up to 2 weeks to complete," which puts the latest finish within Google's window on November 24, three days before Black Friday. The entry names no ranking system, content type or market.
PPC Land notes that Google's documentation tells site owners to wait at least a full week after completion before comparing Search Console data. If the update runs its full window, that week ends December 1, the day after Cyber Monday. This year's earlier core updates finished in 12 days and 4 hours (March) and 11 days and 21 hours (May), while the December 2025 update ran 18 days.
The March update was large: SE Ranking data showed 79.5% of top-three URLs changing position, and an analysis of Sistrix data by Aleyda Solis found aggregators, directories and comparison sites took the heaviest losses. PPC Land adds that measuring this update may be harder, since DemandSphere said about 11% of its daily rank checks returned spurious results and Nozzle counted 8.0% of results pages as poisoned. Neither vendor disclosed its full method.
The same day, Rajan Patel, Google's vice president of engineering for Search, said Gemini 4 Carbon is rolling out in AI Mode to Google AI Ultra subscribers, a plan PPC Land has reported starts at $99.99 a month.