Grok Bot, the agent from SpaceX's AI unit SpaceXSI, now calls businesses for paying subscribers, PYMNTS reports. It works through phone menus, waits on hold, negotiates bills and books appointments, dialing from a temporary number while a live transcript runs in the chat. When the business asks something the agent cannot answer, the user types a reply that Grok Bot relays. Calling works only with U.S. numbers for now, Teslarati reported.
In one posted test, content creator Peter Yang's agent called Comcast, turned down three upsells, cited a cheaper fiber offer from Sonic and paused for his approval before accepting terms that cut his bill from $84 to $45 a month. Other users posted a same-day pediatric appointment and a $100 gift card recovered from Verizon Fios after a 51-minute call, Teslarati said. One user said a representative refused to cancel a subscription once it was clear an AI was calling.
Under Grok Bot's terms, each call identifies itself as a virtual assistant acting for the customer, and the customer is the caller of record, solely responsible for compliance with telemarketing, robocall and call-recording laws, and agrees to indemnify SpaceXSI. Meta added calling to its Muse assistant in September, and businesses often hung up on it, PYMNTS reported, citing Reuters. Google is testing Call for Me with paying U.S. Pixel 11 owners.
SpaceX President Gwynne Shotwell said Grok Bot had 800,000 paid weekly users in early October, more than double the prior month. Long holds draw down each subscriber's weekly allowance, and after usage meters jumped over October 31 to November 1, CEO Elon Musk wrote that the cost of serving Grok Bot was unsustainably high relative to revenue. He has not said how limits will change.