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Google tests AI-written summaries above and inside its mobile search ads

Google tests AI-written summaries above and inside its mobile search ads
Image: Search Engine Roundtable

A summary atop the sponsored block names each advertiser's brand and links to their ads, while each ad gets its own AI-written description.

9:32 am ET

Source: Search Engine Roundtable

Google is testing more AI-generated summaries within its search ads, Search Engine Roundtable reports. In the example, a summary sits above the group of sponsored results and summarizes the ads from all the advertisers in it, and a separate AI-generated summary appears below each individual ad description. A loading animation plays while the summaries load.

Brodie Clark spotted the test on mobile and posted a video on X and SERP Alert. "Google's sponsored results on mobile are increasingly becoming more generative," Clark wrote, adding that the top description mentions the brand names listed, with an additional link to their ads.

Search Engine Roundtable wrote that it had seen this before on sponsored ads and sponsored products, but was not sure it had seen the summary at the top of the ads.

Read the full article at Search Engine Roundtable

Our take

In this test, AI-generated text describes each advertiser's business and a summary at the top names the brands listed, so an advertiser's own ad copy is not the only text shown with its ad.

  • Check whether these summaries appear on your own search ads.
  • The source does not say whether advertisers can opt out of or edit the summaries.

Was our take useful?

Key takeaways

  1. Google is testing an AI summary above the sponsored results block on mobile
  2. Each ad in the test also gets its own AI-generated business description
  3. The top summary names the advertisers' brands and links to their ads

Search Engine Roundtable

Read the original report

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