Google Ads is testing a new section in the advertiser console called "Asset Activity," labeled "Beta," Search Engine Roundtable reports. The section uses Google AI to give advertisers information on their Google Ads assets, including asset performance, asset diversity, competitor performance and industry trends.
Advertisers spotted the page over the weekend, including Anthony Higman on X and Hana Kobzová on PPC News Feed, via CJ Lopez. Kobzová wrote that the feature offers insights updated every week and lets advertisers filter through categories named Featured, Asset performance, Asset diversity, Competitor performance and Industry trends.
Higman called it an "AI feature" but said he "actually likes this one." The report does not say how widely the test is running or when it might roll out more broadly.