Google's Multiturn ads, which Google announced a couple of weeks ago, seem to be live in AI Mode, according to Search Engine Roundtable. The publication said it tested AI Mode on a Friday afternoon and captured screenshots and video of the ads.
Google told Search Engine Roundtable that "Multiturn ads show up on responses to follow-up user queries as users engage in back-and-forth conversations with AI Mode." Google also said the ads will be clearly labeled as "Sponsored" and that it will keep testing new formats to ensure ads remain helpful and relevant.
In the testing, ads appeared on the first query and on follow-ups. One follow-up response showed ads labeled "Sponsored" twice at the bottom of the results, and additional ads showed up in the third and fourth follow-up queries. The report did not describe how advertisers target, bid on or measure these placements.