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Bing places search and shopping ads atop AI Mode results, Search Engine Roundtable reports

Bing places search and shopping ads atop AI Mode results, Search Engine Roundtable reports
Image: Search Engine Roundtable

Ads also appear in follow-up queries in Bing AI Mode, formerly Copilot Search, and the 'sponsored' labels are muted.

9:32 am ET

Source: Search Engine Roundtable

Microsoft is showing ads at the top of results in Bing AI Mode, the AI search experience formerly called Copilot Search, Search Engine Roundtable reports. Both standard search ads and shopping ads appear in that position.

Sachin Patel posted examples of standard search ads at the top of AI Mode results. Executive Editor Barry Schwartz said he spotted shopping ads while trying to reproduce those examples. He also wrote that the 'sponsored' labels are so muted that at first he did not notice the listings were ads.

Ads also appear in follow-up queries in Bing AI Mode, according to the report, a format Google calls multiturn ads. The report cites observed examples and does not cite an announcement from Microsoft.

Read the full article at Search Engine Roundtable

Our take

Search Engine Roundtable reports search and shopping ads at the top of Bing AI Mode results, and ads in follow-up queries, which would give merchants a paid placement in AI search.

  • Ask your Bing ads contact whether your shopping campaigns can appear in AI Mode and how that is reported.
  • The report rests on observed examples, not a Microsoft announcement, so scope and markets are unclear.

Was our take useful?

Key takeaways

  1. Sachin Patel posted search ads atop Bing AI Mode; SER spotted shopping ads there
  2. Ads also show in follow-up queries, a format Google calls multiturn ads
  3. Barry Schwartz says Bing's 'sponsored' labels are muted and easy to miss

Search Engine Roundtable

Read the original report

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