Four large platforms have taken different positions on letting outside AI agents reach their catalogs and checkout. This explains what each model means for discovery, payment data and product feeds.
Our takeAgent visibility on Amazon and Mercado Libre runs through their own listings and ads for now, while Walmart and Shopify reward product data that outside agents can read.
Squarepoint Capital led the Series A, joined by J.P. Morgan Payments, Mastercard and Samsung Next. No merchant or revenue figures were given.
Our takeMiddleware like Firmly is a bet that the fight among agent protocols, including OpenAI's ACP, Google's UCP and Meta's Personal Agent Protocol, will stay messy for years. For mid-market merchants short on engineering time, one connector is a reasonable way into agents early.
Michael Miebach wants agents to pay with network tokens tied to the shopper's own card, and says a new OpenAI deal includes Agent Pay.
Our takeSingle-use virtual cards can sever an agent's purchase from the shopper's card, issuer and rewards, so tokens that confirm agent authorization keep networks central and, in principle, give merchants a cleaner authorization signal.