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AI news for e-commerce professionals, with our take on why it matters.

J.P. Morgan

Company2 posts

Sunday November 8, 2026

  1. Amazon, Walmart, Shopify and Mercado Libre split on outside AI shopping agents

    Four large platforms have taken different positions on letting outside AI agents reach their catalogs and checkout. This explains what each model means for discovery, payment data and product feeds.

    Our takeAgent visibility on Amazon and Mercado Libre runs through their own listings and ads for now, while Walmart and Shopify reward product data that outside agents can read.

    Agentic commerce

Friday November 6, 2026

  1. Firmly raises $15 million to connect merchants to AI agents without new integrations

    Squarepoint Capital led the Series A, joined by J.P. Morgan Payments, Mastercard and Samsung Next. No merchant or revenue figures were given.

    Our takeMiddleware like Firmly is a bet that the fight among agent protocols, including OpenAI's ACP, Google's UCP and Meta's Personal Agent Protocol, will stay messy for years. For mid-market merchants short on engineering time, one connector is a reasonable way into agents early.

    Retail Technology Innovation HubDeals and startupsThe contest to control how AI agents pay

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