OpenAI introduced Businesses in ChatGPT in beta. Through a Business Hub, any eligible business located where ChatGPT is available can claim its profile and, once verified, update key details and add self-service product feeds with pricing and availability. Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification, and OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog.
Business Hub also shows aggregated insights: the number of mentions and website clicks a business receives, plus discovery topics where its website is cited. OpenAI says insights appear only above certain thresholds and that it does not share user conversations or Business Agent chats with businesses.
Eligible ecommerce and online service businesses in the US can now build Business Agents, which answer customer questions in a labeled conversation separate from ChatGPT's own answers. Businesses can sponsor their agent and use it as the destination for ChatGPT Ads. OpenAI, which says 1.2 billion people use ChatGPT each week, plans to expand to more markets and categories. The Decoder wrote that the product could compete with Google My Business.