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Online travel stocks fall after OpenAI acquires AI booking agent Odessia

Online travel stocks fall after OpenAI acquires AI booking agent Odessia
Image: PYMNTS

Seeking Alpha reported Expedia fell nearly 4%, and Odessia founder Francis Davidson will lead travel technology at OpenAI.

Source: PYMNTS

OpenAI has acquired Odessia, an AI travel agent that plans trips, compares fares and books reservations inside a chat interface, PYMNTS reported. Shares of online travel agencies fell on Tuesday, November 10, after the deal, according to Seeking Alpha as cited by PYMNTS: Expedia Group dropped nearly 4%, Tripadvisor more than 3% and Booking Holdings more than 2%. The report did not disclose a price or terms.

Founder Francis Davidson, who previously built hospitality company Sonder to $600 million in revenue, confirmed the acquisition on LinkedIn and said he will join OpenAI to lead its travel technology development. He launched Odessia in late 2025 with backing from Sequoia, angel investors and commercial travel partners, and it was built on OpenAI's GPT 5.5 and Codex models.

PYMNTS reported that Odessia processed about $60 million in travel volume in its first year. Davidson put it differently on LinkedIn: "Over $60M/year of travel was planned by Odessia over the past summer by tens of thousands of early adopters." PYMNTS also reported that Booking Holdings and Kayak have added conversational tools and native checkouts, and cited its own research finding that nearly 25% of consumers are comfortable letting AI plan travel itineraries.

Read the full article at PYMNTS

Our take

OpenAI now owns an agent that completes bookings itself, so travel suppliers and agencies may soon deal with an AI lab as a transacting intermediary rather than a source of referral clicks. Terms, launch plans and markets are not yet disclosed.

Travel and hospitality teams should watch whether OpenAI opens booking to outside inventory, and on what commission and data terms. Retailers in other categories should treat this as a model for how labs could enter their own checkout.

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Key takeaways

  1. OpenAI acquired Odessia, an AI agent that books travel inside a chat
  2. Expedia fell nearly 4% and Booking more than 2% on November 10, per Seeking Alpha
  3. PYMNTS says Odessia processed about $60 million in travel volume in year one