Google is expanding ads in AI Mode to new English-language markets and launching multiturn ads in the U.S., Search Engine Journal reported. Google shared the update from its Google Ads X account on November 9. SEJ described the expansion as more than 10 new countries, while noting that Google's October announcement named 10 additional countries. Google also plans to bring the ads to Brazil, Mexico and the United Kingdom in Q4 2026, and its documentation says Pakistan supports text ads only.
Multiturn ads can appear on follow-up questions within an AI Mode conversation when it has commercial relevance. According to Google's advertiser documentation, ads can match a query directly or draw on context from both the question and the AI response. Google has not said when multiturn ads will expand beyond the U.S. In a LinkedIn post, Dan Taylor said people ask longer, more exploratory questions in AI Mode, many of them upper-funnel queries with commercial intent.
Eligible campaigns can already participate, but Google's reporting documentation says AI Mode impressions, clicks, conversions and costs are folded into standard campaign reporting. Search terms are combined with other traffic and may approximate the user's intent, so advertisers cannot calculate an AI Mode-specific CPA or ROAS, SEJ reported.