Fiserv is adding AI-powered ecommerce capabilities to Clover, its small-business point-of-sale platform, PYMNTS reported on November 10. Merchants can create an online store with an AI Website Builder, which generates a site from basic business information and the merchant's creative preferences, then connect it to their existing point-of-sale operations and sell to customers nationwide.
Clover is also adding search engine optimization and answer engine optimization (AEO) tools that are designed to improve product visibility in traditional search results and in AI-powered shopping recommendations, according to the report. The platform includes shipping, automated destination-based tax calculations and synchronized product, inventory, customer, order and payment information, so merchants manage online and in-store sales in one system.
"AI is fundamentally rewriting the rules of commerce, transforming how consumers discover products, make decisions, and connect with businesses," said Sanjay Saraf, chief product officer of Merchant Solutions at Fiserv. He added that Clover aims to turn AI into an everyday growth tool for small businesses. The report did not give pricing or say how the AEO tools work.