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OpenAI claims ChatGPT handles a fifth of Google's search volume, with no data behind it

OpenAI claims ChatGPT handles a fifth of Google's search volume, with no data behind it
Image: Search Engine Roundtable

The figure came from an interview with ChatGPT's consumer product lead, while Google says its query growth is the fastest in five years.

Source: Search Engine Roundtable

Adam Fry, who leads consumer product for ChatGPT, told Big Technology's Alex Kantrowitz that ChatGPT's volume of search-like queries is now roughly one-fifth of Google's. OpenAI published no data or methodology. Fry's definition is broad: any question that sends ChatGPT to search the web counts as a search.

The claim came days after Alphabet's third-quarter report, in which Sundar Pichai said Google's year-over-year query growth was the highest in five years. Google's search and other advertising revenue rose 12% to $63.3 billion in the quarter, below some analysts' expectations.

Search Engine Roundtable pointed out that the claim sits awkwardly with Google's statement that its own search volume is at an all-time high. No independent measurement has confirmed the ratio.

Read the full article at Search Engine Roundtable

Our take

OpenAI's unverified one-fifth claim and Google's record query growth may both hold, suggesting AI assistants add search behavior, but neither tells you about your own traffic.

  • Compare AI assistant referrals with organic search on conversion and basket size.
  • Make sure your robots rules allow the AI search crawlers you want citing you.
  • Track a fixed set of category queries monthly in ChatGPT and Google AI Mode.

Key takeaways

  1. OpenAI's 20% figure is an interview claim with no published method
  2. Under OpenAI's definition, any web lookup inside ChatGPT counts as a search
  3. Google reported its fastest query growth in five years last quarter

Original reporting

Search Engine Roundtable

Read the original report

Published

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