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EU's Digital Fairness Act and the crackdown on dark patterns

Developing1 postNov 10 to Nov 10

Illustration for EU's Digital Fairness Act and the crackdown on dark patterns
Illustration: Digital Influence

What you need to know

The European Commission is expected to present a Digital Fairness Act that, according to a Euronews report cited by t3n, bans dark patterns such as fake checkout scarcity and subscription traps. Parliament and Council must still negotiate it, and t3n says it could bind businesses by 2030.

Latest developments

Tuesday November 10, 2026

  1. EU's Digital Fairness Act draft reportedly bans fake scarcity and subscription traps

    The draft would replace the 2005 unfair practices directive with a regulation for all 27 member states, possibly binding by 2030.

    Our takeLow-stock badges, countdown timers and silent trial conversions are common conversion tools, and the reported draft names them as unfair practices across the whole EU, including for shops outside the DSA's scope.

    t3nPolicy and regulationEU's Digital Fairness Act and the crackdown on dark patterns

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