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Walmart turns lists into carts with Sparky as Amazon sets rules for buying agents

Walmart turns lists into carts with Sparky as Amazon sets rules for buying agents
Image: Walmart Corporate News

An AWS executive said AWS Marketplace's agent mode doubled conversion from around 3% to 6%, Procurement Magazine reported.

Source: Walmart Corporate News

Walmart announced six new holiday capabilities for Sparky, its AI shopping agent. Shoppers can photograph a handwritten list or export one from the Notes app to build a cart, upload a photo of a problem such as a stained tablecloth for product recommendations, and have Sparky generate recipes around a budget and dietary needs before adding the ingredients to the cart. A Shop to Light feature pins an item on the store map and lights up its shelf label when the shopper taps "Flash price tag."

Walmart said Sparky is available to its U.S. customers and is scaling to Canada, Mexico and Sam's Club members in the U.S., with Spanish and French support also in Mexico and Canada. Voice capabilities are expected to launch chainwide by the end of the year, Walmart said.

On the business side, PYMNTS cited a Procurement Magazine account of the closing session at Amazon Business's October conference in Nashville. Céline Vuillequez, vice president of Amazon Business Europe, named four essentials for purchasing agents: spending limits, company policies built into systems, human approval above the limits and a complete record of agents' actions, the report said.

Matt Yanchyshyn, vice president of AWS Marketplace and Partner Services, said AWS Marketplace's agent mode doubled conversion from around 3% to 6%, per the report, and predicted agentic payments at scale in 2027, including routine renewals handled without human intervention. PYMNTS noted the figure concerns AWS Marketplace rather than Amazon Business purchasing broadly.

Read the full article at Walmart Corporate News

Our take

Walmart is setting shopper expectations for owned agents that build carts from messy inputs, while Amazon is describing the controls business buyers will demand before agents spend money.

  • Check whether your catalog and recipes can map a photo or list to in-stock items.
  • If you sell B2B, plan for spending limits, approvals and audit logs on agent orders.
  • Treat the 3% to 6% conversion figure cautiously: its base and period were not disclosed.

Was our take useful?

Key takeaways

  1. Sparky can build a cart from a photo of a handwritten list, Walmart says
  2. Walmart expects Sparky voice to launch chainwide by year-end
  3. AWS exec says Marketplace agent mode lifted conversion from about 3% to 6%

Original reporting

Walmart Corporate News

Read the original report