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Google quietly adds 4 write tools to its Google Ads MCP server, on by default

Google quietly adds 4 write tools to its Google Ads MCP server, on by default
Image: PPC Land

Version 0.0.6 can create assets and manage labels but not budgets or bids, while Google's own guide still calls the server read-only.

Source: PPC Land

Google released version 0.0.6 of its open-source Google Ads MCP server on November 2, 2026, adding the first tools in the project's public history that can change a Google Ads account, PPC Land reports. The four new tools create assets, upload videos to YouTube, manage labels and attach labels to accounts, campaigns, ad groups and keywords. They are enabled by default, and PPC Land found no Google announcement of the release.

Google's developer integration guide, last updated October 30, still describes the server as strictly read-only. The guide installs the server from the repository's main branch, so users following it get the new version automatically. The server uses the single Google Ads API OAuth scope, which has no read-only option, so earlier grants already allowed writes at the API level.

Each write runs as a two-step propose-and-confirm flow with a checksum. Swiss consultant Thomas Wismer, who tested the tools in a live client account, wrote that whether a human approved a change "the server cannot check." PPC Land's reading of the code is that the checksum proves parameters did not change, not that anyone approved them.

The server still cannot create or edit campaigns, change budgets, bids or status, or attach new assets to campaigns. Amazon Ads and Meta already offer AI agent tools that can launch or edit campaigns.

Read the full article at PPC Land

Our take

If your team or agency approved Google's server as read-only, it may now be able to change labels and assets in client accounts, and labels often drive reporting, rules and scripts.

  • Set labels and assets to false in tools_config.yaml where you want read-only access.
  • Pin a release version instead of running from the main branch.
  • Add your own approval step before any confirmed write, since the server relies on the model to ask.

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Key takeaways

  1. Google's Ads MCP server v0.0.6 adds 4 write tools, enabled by default
  2. It still cannot change campaigns, budgets, bids or attach assets to campaigns
  3. Google's integration guide, updated October 30, still calls the server read-only

Original reporting

PPC Land

Read the original report

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