Imprint, a New York company that builds co-branded credit cards for retailers and other brands, has raised $130 million at a valuation of about $1.9 billion, PYMNTS reported. Khosla Ventures led the round, according to the press release, with existing investors Hedosophia, Ribbit Capital, Spice and Thrive Capital and new investor Positive Sum. Less than a year earlier, Imprint was valued at $1.2 billion in a $150 million Series D.
According to PYMNTS, Imprint has more than 2 million members, and its partner brands represent more than $500 billion in yearly U.S. consumer spending. It launched card programs this year with Albertsons Companies, Fanatics, Kroger and Shell, and total cardholder spending across partners more than doubled between 2025 and 2026. It also added $1.5 billion in borrowing capacity to fund card balances.
Imprint pointed to a projection that agentic commerce could shape up to $1 trillion in U.S. retail revenue by 2030. It released a tool that lets AI agents securely see members' rewards, virtual cards and purchase history, and members can review and approve any purchase an agent starts. Founder and CEO Daragh Murphy said brands that build relationships with each customer individually "will win."
The funding will also support Imprint Access, a deposit-backed card aimed at an estimated 32 million Americans with little or no credit history, which offers the same rewards as a brand's regular card.
