Salesforce published a Consumer Shopping survey of more than 2,500 shoppers in the U.S., the U.K., Canada and Australia. Almost 20% say AI is their first stop when shopping, and 74% trust its recommendations, according to Salesforce. Thirty-one percent have tried a personal AI agent; Meta Muse is the most used, by 12% of respondents, and the most recognized, followed by Grok Bot. Separately, Salesforce's proprietary research projects AI will drive $75.8 billion in Cyber Week spending, up 13% from 2025, and says AI traffic to ecommerce sites is up 104% year over year.
Only 19% of personal agent users have deployed an agent at checkout, Salesforce says, and just 9% give agents unrestricted access to financial details, while 36% use a separate credit card for their agent. The reports differ on reluctance: Salesforce's text says 73% are not comfortable giving an agent payment information and 49% are not interested in agents browsing or buying for them at all, while PPC Land reported that 76% are not interested in an agent making purchases, citing a chart in the article.
For retailer-run shopper agents, Salesforce claims 8% higher average order value, 23% more items per order and seven times faster sales growth for brands that deploy them. PPC Land noted the article gives no fieldwork dates, per-country breakdown or method for those sales figures, and that a linked Salesforce post put the 2025 gap at 6.2% versus 3.9% growth, about 1.6 to one. Salesforce sells shopper agents to retailers.
"Be the brand that AI can find and humans can trust," said Caila Schwartz, Head of Agentic Commerce Shopper Insights at Salesforce, urging accurate product data, current prices and inventory.