Zenvia is piloting a conversational commerce product built on AI sales agents and expects to launch it at the end of this year, Chief Technology Officer José Roberto de Oliveira told Mobile Time. He described it as an evolution of the company's existing sales platform: a conversational, omnichannel interface where, in his words, everything from building the cart to payment will happen inside the conversation.
Oliveira said generative AI use in chatbots built on Zenvia's platform grew 200% in the first half of the year compared with the same period of 2025. Zenvia uses AI to analyze shoppers' browsing data across each brand's digital touchpoints, so an agent can infer where a customer came from from their recent clicks instead of asking, he said.
The platform lets brands set up a team of agents split by specific tasks, which Oliveira compared to a squad. Zenvia picks the AI models behind each agent, and customers pay per conversation session rather than per token, according to Mobile Time.