OpenAI has chosen Aleph, an Argentine digital ad reseller, to sell advertising in ChatGPT in 44 markets, Bloomberg Línea reported, citing an interview with founder Gastón Taratuta. Aleph will be the exclusive reseller of ChatGPT Ads in 14 Latin American markets, including Argentina, Chile, Colombia, Peru and Uruguay, plus countries in Europe, Asia, the Middle East and Africa. It will recruit advertisers, sell ad inventory and offer local-currency billing, credit and commercial support. OpenAI keeps its direct sales channel.
OpenAI said in August that ChatGPT Ads had reached a $1 billion annualized revenue run rate less than 200 days after launch. Bloomberg Línea cited Reuters reporting that OpenAI projections shown to investors put ad revenue at $11 billion in 2027 and $100 billion in 2030. The outlet said OpenAI's Ads Manager brought in small and midsize businesses, its measurement partner network now exceeds 50 firms, and most campaigns pay per click or per outcome.
Aleph expects about $5.3 billion in global billing volume in 2026, with Latin America about 20% of sales, according to the report. It operates in more than 130 markets and resells for Spotify, LinkedIn, Snapchat and X. Taratuta said the OpenAI deal will run on Aleph's existing network across 50 currencies without specific new investment. Aleph, valued at around $2.5 billion, filed for a US IPO in 2022 that did not proceed; Taratuta said a listing depends on market conditions.