SAP and VF Corporation opened S.Fashion, a retail innovation space at SAP's headquarters in Walldorf, Germany, on November 11, 2026, the companies announced. The store sells selected products from VF brands including The North Face, Vans and Timberland, and SAP says it uses Industry AI to support decisions across inventory, order management, pricing, fulfillment and replenishment, drawing on item-level RFID data, robotics and SAP applications. According to SAP, AI agents are designed to interpret events and coordinate next steps while people keep oversight of rules and exceptions.
Shoppers use a mobile app in which Joule, part of SAP Business AI Platform, guides them from store entry to checkout. A personalization station turns a sketch and prompt into AI-generated artwork for embroidery, with the finished garment placed in a locker for pickup. The store also offers holographic virtual try-on and a fitting room smart mirror that recommends sizes and styling. SAP says a transaction updates inventory and can trigger replenishment without manual handoffs between systems.
During selected hours the store operates with no staff on site. Access is limited to SAP employees, their friends and families, and arranged visits for customers and partners. CEO Christian Klein said the store shows how applications, data and Industry AI can work together while keeping people in control. Sujay Kumar, VF Corporation's Vice President of Global ERP Technology, said the insights will help VFC scale solutions across its brands.