OpenAI announced a set of ChatGPT Ads changes in its weekly update email to advertisers, Search Engine Roundtable reported. Maximize Results (Autobid) is now called intelligent bidding and, according to OpenAI, continues to adjust bids and delivery automatically toward an advertiser's desired outcome within budget.
For new campaigns, Ads Manager adds Target CPA, which sets the average amount an advertiser wants to pay for a conversion such as a purchase or lead, and Target CPC, which sets an average cost-per-click goal. OpenAI says its system adjusts bids and delivery toward that goal and that actual costs may be higher or lower than the target. Max Bid and Max CPC will retire for existing campaigns on January 1, 2027, replaced by Target CPA and Target CPC respectively.
Product feed campaigns can now target specific regions or markets within a country through the location targeting options in Ads Manager. Product set filters can also combine multiple conditions on the same product field to refine which products appear in an ad group.