Meta's third-quarter revenue rose 26% to $64.6 billion, ahead of the $63.34 billion analysts expected. It guided fourth-quarter revenue to $73 billion to $76 billion and narrowed its 2026 capital spending range to $135 billion to $145 billion.
CFO Susan Li said partnership ads, which brands run together with creators, grew more than 97% year over year and passed a $15 billion annual run rate. Creator Marketing Hub is now open to all advertisers, with more than 10 million creators discoverable. Nearly 10 million advertisers used at least one generative AI creative tool in the quarter, and adoption of video generation grew 25% from the previous quarter. Ad impressions rose 10% and the average price per ad rose 14%.
By its own measurement, Meta credited its ranking and recommendation models with small conversion gains, including 1.7% more off-site conversions from its GEM model. Separately, Zuckerberg said more than 10 million people in the US and Canada have set up accounts for Muse, Meta's personal agent.