Meta's consumer AI agent Muse can now place phone calls to U.S. businesses on behalf of its users, TechCrunch reported, after Meta tested the feature in September with select early adopters. Meta says only paid subscribers have access. According to TechCrunch, Muse plans start at $20 per month for 500 million Muse tokens per week, and a $100 per month plan gives 3 billion tokens. Meta said last month that Muse has over 10 million users.
Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs division, said the feature could handle calls people don't want to make, such as to a cable company, the DMV or a restaurant that doesn't take online reservations. Wang also said this week that the option to create a Muse email address will soon roll out to free users.
TechCrunch noted that startup Instinct and Google's Gemini offer similar calling features. The outlet reported that many businesses and receptionists hang up on AI agents once they realize the caller isn't human, and said that telling a customer from an AI acting for one will get harder as AI voices improve.